
Queensfloor Expands to Singapore
Queensfloor Expands to Singapore with Transparent Delivery-Inclusive Pricing to Reshape the Renovation Market
SINGAPORE, July 24 — As the demand for high-quality home renovations continues to surge across the border, major Malaysian material supplier Queensfloor expands to Singapore , introducing a groundbreaking direct-delivery surface solution. For years, local homeowners and commercial developers have grappled with exorbitant hidden logistics fees and premium markups when importing construction materials. This strategic move aims to eliminate traditional cross-border logistical hurdles by offering a fully transparent pricing model. Consequently, this initiative allows the market to access premium, climate-resilient interior materials without the unpredictable shipping costs that often derail urban renovation budgets.
📌 Quick Overview
- Direct market entry offering transparent, delivery-inclusive SGD pricing.
- Eliminates hidden cross-border logistics fees for urban homeowners.
- Features premium LVT, SVT, and Aquatec WPL waterproof ranges.
- Backed by extensive commercial project success and strict quality certifications.
- Bringing Award-Winning Commercial Standards to the Local Market

The establishment of a new branch in SG represents a significant milestone for the brand’s regional footprint. QueensFloor was awarded the Sin Chew Business Excellence Award 2024, cementing its reputation as a trusted premium flooring brand in Malaysia. This strong track record in demanding commercial environments is now directly accessible to neighboring properties. For instance, at Revo Aurora Place in Pavilion Bukit Jalil, QueensFloor installed Standard SPC flooring in deep wood-tone QS1026-02 across over 1,000 sq ft, transforming the restaurant bar into a warm and sophisticated dining destination. By exporting these identical stringent quality standards across the border, the brand ensures that both residential and commercial clients receive heavy-duty, aesthetically pleasing materials that can withstand high daily traffic.
Transparent SGD Pricing Disrupts Traditional Logistics
Historically, importing renovation materials involved complex freight calculations and unexpected border charges. To solve this industry bottleneck, the company has launched a highly competitive, flat-rate pricing structure where the quoted cost includes transportation right to the client’s doorstep. This transparent SG Flooring Recommendation empowers property owners to control their budgets precisely. Currently, the premium LVT Signature Wood is available at just SGD 2.55 /sf, while the flagship SVT Wood featuring real 4D embossed textures is priced at SGD 3.13 /sf. Furthermore, for those preferring a natural timber feel, the Aquatec WPL 8mm series is offered at an attractive SGD 2.44 /sf. It is important to note that while these prices comprehensively cover the product and cross-border shipping, local installation services must be arranged separately by the buyer.

Engineered for Tropical Climates and Strict Building Guidelines
The perennial heat and high humidity of the region pose severe challenges to standard indoor materials. According to guidelines set by the Building and Construction Authority (BCA), indoor surface materials must possess high dimensional stability to prevent warping or mold growth in damp conditions. Addressing this specific environmental need, QueensFloor’s LVT Signature series features a Fiberglass Reinforced Core specifically designed to combat Malaysia and Singapore’s year-round heat and humidity. Moreover, the premium Queensfloor Flooring SVT series has been tested to CNS national standards with zero formaldehyde detected and VOC emissions certified at the highest A+ level. As a result, this makes it a structurally sound and health-conscious choice that perfectly aligns with the rigorous standards expected by the modern real estate sector.
Frequently Asked Questions (FAQ)
Q1: How does the new branch in SG alter the competitive landscape for interior materials?
By providing transparent, delivery-inclusive pricing, the brand eliminates the middleman markups and hidden freight costs typically associated with imported materials. This forces the local market to become more competitive, ultimately benefiting homeowners through better pricing on premium products.
Q2: Are the product specifications identical to those used in commercial projects?
Yes, the materials shipped across the border maintain the exact same commercial-grade specifications. Products like the SVT and LVT lines are manufactured to endure high-traffic environments, ensuring long-lasting durability for residential and commercial use alike.
Q3: What makes this brand’s expansion particularly relevant for local housing estates?
High-rise apartments and estates require materials that offer superior moisture resistance and acoustic properties. The introduction of products with built-in stability cores and optional acoustic underlays directly addresses these urban living requirements.
Q4: How should local property owners manage the installation process after receiving the direct-delivery materials?
Since the quoted SGD prices cover the product and shipping but exclude local installation, owners should engage certified local contractors. It is crucial to ensure the existing subfloor is perfectly leveled before laying down the new planks to guarantee optimal performance.
Q5: What environmental certifications support QueensFloor’s entry into the strict local market?
The company’s flagship products hold multiple certifications, including CNS fire resistance and zero formaldehyde detection. Furthermore, achieving the highest Air Quality A+ rating ensures these surfaces meet the stringent health and safety expectations of the modern real estate sector.
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